Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing is growing by 40%. Because of the availability of raw material for fast food, global chains are flooding into the country. The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine has had quite an impact on eating out trends.
When it comes to consuming Junk food in India, most of the metro culture goes with the staple diet of Pizza along with other refreshments. According to a new research report, The pizza market in India is worth, above 1500 crore, and is growing at a CAGR (consumer annual growth rate) of 26% for the last 5 years, with Domino’s alone having over 55% market share in organized pizza market and 70% market share in pizza home delivery segment.
Loading ...
Loading ...| Dimension of comparison | Dominos | Pizza Hut |
| Product | •Pizza with promise of fast delivery •Offers mainly Pizza along with pasta, cakes and few other side dishes
•Mainly focused on pizza |
•Casual dining experience as well as fast delivery (PHD & Restaurants)•Also offers a wide variety of pasta, salads, soups, desserts, beverages etc.
•Less than 50% of sales is from pizzas Price |
| Price | •Concentrates mostly on the lower to middle band•Caters mainly to price sensitive segment.
•Lowest Offering is at Rs. 39 |
•Starts from lower end and goes up to an upper end•Caters to many price and taste segments
•Lowest offering is at Rs. 44 |
| Promotion | •Coupons•Bundling
•Offers •Encourage online ordering
|
•Coupons•Bundling
•Offers •Encourage online ordering |
| Place | •500 stores across 110 cities •Conveniently located for fast delivery•Encourages online ordering | •121 stores across 34 cities •Located at places where people visit more for leisure (Casual Dining) •Opened PHD for catering to home delivery
•Also encourages online ordering |
When it comes to popularity, Dominos Pizza India & Pizza Hut are the clear cut leaders in the Pizza market on Social Media. Both of the chains have a healthy (million plus) community on Facebook.
Pizza Hut is the largest pizza restaurant company worldwide in terms of the number of stores and the percentage of market share. In contrast to Domino’s Pizza with its 8,366 restaurants, Pizza Hut drives about 11,000 in total. But Domino’s keeps up with its strongest competitor and holds the world leadership in pizza delivery.