Digital marketing: scope and beyond

Digital Marketing is new yet effective name in marketing now days. Digital marketing is the way of marketing products and services on electronic devices such as computers, tablets, televisions, smart phones and game consoles. Internet marketing and SEO (Search Engine Optimization) are very important elements of digital marketing. It is the activity of promoting, advertising and selling products and services using digital distribution channels. Increasing popularity of internet and online activities has prompted many professionals and business owners all over the world to tap down the optimum potentials of digital media. Every organization is seeking new innovations, applications and solutions to promote their products and services in the digital sphere. Bundled software products, applications and digital marketing solutions are being offered by various software/IT companies now days.

Components of Digital Marketing

  • Internet Marketing
  • Televisions
  • Smart phones/Mobiles/Tablets
  • Game Consoles

Internet Marketing is further classified in following types of activities.

  • SEO
  • SEM
  • E-Mail Marketing
  • Display Advertising
  • Social Media Marketing
  • RSS Feeds and Newsletters

Benefits of Digital Marketing

  • Create Demand – Reach the target audience more efficiently.
  • Drive Engagement – Create exciting, consistent, connected web experiences.
  • Monetizing – Enriching experience through e-commerce and advertising revenues
  • Build Reports – Implement solutions that help monitor, measure, analyze and organize reports.

Scope of Digital Marketing

Millions of users are connecting day by day with the digital space. It seems that there is huge scope of digital marketing in software/IT industry due to increasing demand of products and services related to digital space. Some of the world’s leading software/IT companies are now providing solutions related to digital marketing.

Every industry whether it is healthcare, telecom, banking or manufacturing seeks digital marketing solutions so that they can promote their products and services through a cost effective media. Internet Marketing is the best and most cost effective way of advertising and promoting products and services in digital media.

Digital Marketing in Banking Industry –

Banking industry is adopting web based and mobile applications all over the world. Consumers want all kind banking solutions and support services on their finger tips and all web based applications needs promotion, positioning and branding.

Digital Marketing in Healthcare Industry –

Web based applications and solutions make healthcare services more effective and cost savvy. From appointment booking to treatment and consultation patients and their caretakers want everything to be online and hassle free. Here digital marketing play important role for promoting web based products and services.

Digital Marketing in Telecom Industry –

Digital marketing solutions help Network Operators in providing user engagement model. Marketers face the challenge of creating a successful strategy to build more targeted audiences. Digital marketing model not only provides a way of promoting products and services but also provides rich user experience, engagement and hassle free support services.


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Last modified: May 20, 2014